Live Action ID
I worked on the Nick Jr. Rebrand Live Action Channel ID to promote Nick Jr.'s new brand identity. In this project, I composited rebrand graphics into live footage of three kids riding a swing, enhancing the fun and dynamic exploration from a child's perspective.
Starting from initial mockups featuring footage, we conducted R&D on transitions, camera movement, and integrating animated 3D assets into the live footage.
I set up a still image as the background and created a 3D swing set to depict kids riding the swing with rotoscoped feet. I also composited other 3D assets and adjusted the camera movement to synchronize with the footage's motion.
Camera moving & Test Render
Credits
SVP Brand design: Michael Waldron
Senior Art Director: Jungin Yun
Animation Director: Rob Kohr
Senior Animator: Katie Wynkoop
Senior Designer: Jimin Lee, Thanh Nguyen
Motion Designer: Seulgi Kim, Minha Kim
Holiday Graphics Package
Nick Jr.’s holiday graphics package integrates the rebrand visuals with seasonal assets. My role involved creating the title card for the holiday package, blending the rebrand graphics with a holiday color palette and icons based on the style frame.
Final Look
Comparing the Original and Holiday Title Cards
Menorah Icon / Fur Texture test / Test Render
Credits
SVP Brand design: Michael Waldron
Senior Art Director: Jungin Yun
Art Director: Kay Kyungjoo Lee
Animation Director: Rob Kohr
Associate Animation Director: Jason Willmann
Animator: Annie Chien, Jennah Park
Senior Designer: Jimin Lee
Motion Designer: Seulgi Kim, Minha Kim
Nick Jr. on Paramount Plus
Nick Jr. needed a Paramount Plus title card that combined the Paramount Plus brand identity with Nick Jr.’s distinctive style to promote shows on the platform. I contributed by creating some of the icons, 3D renders, and compositing for this project.
Icons
Credits